Winning Marketing Strategies: Erin Raitt Joins Cloud Connections 2025 Roundtable, B-Lynk Podcast

"Effective communication is everything—the product is only as good as it is understood." – Erin Raitt, B-Lynk. As Cloud Connections 2025 approaches, the Cloud Communications Alliance is shaking up the traditional panel format with interactive roundtables, designed to encourage real conversations and problem-solving. One of the must-attend sessions is "Winning Marketing Strategies: From AI to Training to Events," where Erin Raitt, VP at B-Lynk, joins industry experts Angela Leavitt, Amy Bailey, and Katie Merrill for a deep dive into marketing, customer engagement, and product adoption strategies.

From Confusion to Confidence: Transforming the End-User Experience

B-Lynk specializes in helping telecom and cloud providers drive product adoption and onboarding success. Raitt’s focus at the roundtable will be on bridging the gap between product innovation and customer understanding:

• The Product Adoption Journey – How companies can guide end-users from confusion to confidence when launching new features.
• Key Metrics for Success – Tracking product adoption rates, feature engagement, and time-to-value to measure impact.
• Marketing & Training Synergy – Why effective marketing is not just about promotion, but education and enablement.

An Interactive Workshop, Not Just a Lecture

Unlike traditional conference panels, this roundtable is designed to be a working session where attendees can:

• Bring real-world marketing challenges and workshop solutions.
• Learn strategies for using AI, virtual training, and live events to improve customer engagement.
• Collaborate with industry experts to refine go-to-market approaches.

Meet Erin Raitt and B-Lynk at Cloud Connections 2025

📅 April 14–16, 2025
📍 St. Petersburg, Florida

Don’t miss this opportunity to gain actionable marketing strategies from top industry leaders.

🔗 Learn more about Cloud Connections 2025: CloudConnections.com
🔗 Discover B-Lynk's solutions: www.b-lynk.com

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