SIPPIO Helps Channel Partners Reignite Growth with Frictionless Voice Acceleration for Microsoft Teams, Zoom, and Webex, Podcast

Podcast with Steve Forcum, Chief Evangelist, SIPPIO

At Channel Partners 2025, Doug Green, publisher of Technology Reseller News, sat down with Steve Forcum, Chief Evangelist at SIPPIO, to discuss how the company is helping partners tap into new growth by simplifying and accelerating calling services within Microsoft Teams, Zoom, and soon Cisco Webex.

“We make it fast, easy, and flexible for partners to offer calling, messaging, fax, and more to customers already using the platforms they love,” said Forcum. “We’re not competing with Microsoft or Zoom—we’re the cheese on their hamburger.”

SIPPIO is a 100% channel-only voice enablement platform. Built natively on Microsoft Azure, the company supports both enterprise-scale deployments and small business use cases with equal efficiency. Forcum emphasized that this scale-down capability enables partners to profitably serve customers with as few as one user, while maintaining high margins and a simplified service model.

Turning a Saturated Market into New Opportunity

Forcum challenged the prevailing industry assumption that the UCaaS market has gone cold:

“It’s not that the market is saturated. It’s that the opportunity has shifted. Instead of trying to replace what a customer already uses, help them make it better.”

SIPPIO’s platform lets partners add functionality to Microsoft Teams or Zoom—such as voice, SMS, fax, and contact center integrations—without requiring disruptive infrastructure overhauls. This “additive” model not only shortens the sales cycle, it opens up entirely new revenue channels inside existing customer relationships.

Fast, Automated, Profitable

One of the differentiators SIPPIO brings to partners is a user experience designed for speed and simplicity.

“You can spin up a trial or provision new numbers in minutes. It’s faster than signing up for Netflix,” said Forcum.

The platform features a modern shopping experience, full automation for service activation, and a new suite of calling plans (Connect Basic, Connect, and Connect Pro) designed to increase partner profitability and customer value.

Marketing, MDF & More

In addition to product innovation, SIPPIO offers deep go-to-market support, including:

• Pre-built demand generation kits
• Verticalized marketing assets
• Co-branded content and campaign support
• A new MDF program to fund partner-led pipeline creation

“We’re not just a product and margin company,” said Forcum. “We co-invest with partners to grow their business.”

Serving Carriers and Global Providers

SIPPIO’s composable architecture also appeals to service providers and carriers, offering modular automation layers that sit atop existing SBC infrastructure from vendors like AudioCodes, Oracle, and Ribbon. The result: a faster path to scaling Operator Connect or similar programs—without costly rip-and-replace strategies.

To learn more, visit sippio.io