Scaling Success: How B-Lynk is Revolutionizing Sales Enablement and Onboarding in Cloud Communications, See It At Cloud Connections 2025 Podcast

"Time to market increased by 65%. Reseller success metrics up 90%. That’s the power of structured onboarding," says Katie Merrill, CEO & Founder of B-Lynk. At the upcoming Cloud Communications Alliance Cloud Connections (April 14-16, St. Petersburg, FL), Katie Merrill will help lead a roundtable discussion on Winning Marketing Strategies from AI to Training to Events—a collaborative session designed to give UCaaS and CCaaS providers the strategies, tools, and best practices needed to accelerate sales enablement and drive reseller success.

Reseller Enablement: The Key to Faster Go-To-Market Success

Why It Matters

• Many cloud communication providers struggle to onboard resellers efficiently.
• Without structured training, products sit on the shelf, sales cycles slow down, and resellers lack confidence in positioning solutions.

B-Lynk’s Approach

• Transforms traditional onboarding by packaging sales, product, and technical training into scalable, digital e-learning programs.

Proven Results

• 65% Faster Time-to-Market – Resellers ramp up and start selling quicker.
• 90% Increase in Reseller Success Metrics – Better-trained partners lead to stronger sales performance.
• On-Demand, Scalable Learning – No need for half-day training calls or webinars—learn at your own pace, anytime, anywhere.

A New Kind of Conference Session: Engaging, Interactive, and Actionable

Merrill’s roundtable at Cloud Connections 2024 https://www.cloudcommunications.com/connections  will focus on practical solutions.

Key Takeaways from the Session

• Maximizing Sales Success – Digital-first enablement strategies for resellers, direct sellers, and channel partners.
• AI & Training in Marketing – How to scale reseller education and adoption with digital content.
• Interactive Format – No slides, just real conversations with industry experts.

Join the Conversation

• Attend the Session at Cloud Connect (April 14-16 https://www.cloudcommunications.com/connections )
• Learn More About B-Lynk: www.b-lynk.com
• Connect with Katie Merrill: Katie Merrill on LinkedIn

@Joe Marion @Clark Peterson @Michael Quinn @Dave Gilbert @Jason Byrne

#CloudConnect #CCA #UCaaS #CCaaS #SalesEnablement #ResellerSuccess #AI #Training #GoToMarket #CloudCommunications