As 2019 gets under way, Carl Boraman, VP Strategic Alliances, Tollring says that CSPs (carrier service providers) can unlock the mid-market opportunity and widen their addressable market. In special podcast prepared for the Cloud Communication Alliance, outlines the opportunities and challenges facing. “We all know the midmarket segment is very competitive,” says Boraman. “The poorly served customer will be become disgruntled, and they will churn and buy elsewhere if they don’t feel value.” In this this podcast Boraman outlines ways to win in the midmarket by taking advantage of analytics, offering compliant solutions and delivering security. Boraman notes how the cloud opens up a way to deliver enterprise grade solutions to the midmarket. We learn how Tollring can be a partner in offering more value to the midmarket.
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