Numeracle Showcases Secure Branded Calling at Enterprise Connect 2025, Podcast

At Enterprise Connect 2025, Sam Etler of Numeracle joined Doug Green, publisher of Technology Reseller News, to discuss how enterprises can protect their brand identity and restore trust in voice communications through secure branded calling.

Solving the Growing Threat of Spoofed Calls

Branded calling has become a critical tool for enterprises looking to authenticate their phone calls. However, traditional branding solutions have been vulnerable to spoofing, where scammers mimic legitimate businesses, damaging reputations and causing financial losses.

“This is a way of securely adding your logo, a reason for calling, and your name to a call in a way that cannot be spoofed,” said Etler. “Unlike legacy branded calling solutions, our cryptographic signatures ensure calls are verified by the mobile provider.”

What Makes Secure Branded Calling Different?

• Protects against spoofing: Traditional branding can be manipulated by fraudsters who hijack a business’s caller ID, but Numeracle’s solution prevents unauthorized branding.
• Enhances customer trust: Securely verifies the caller’s identity before the call reaches the recipient.
• No third-party apps required: Works natively on iOS and Android without additional software.

Live Demos at Enterprise Connect

Numeracle is demonstrating this secure branded calling solution live at Booth #1000 at Enterprise Connect, showcasing real-time call authentication. “You’ll see our logo appear on devices with no prior setup, proving that the branding is delivered over the network securely,” said Etler.

Why Should Enterprises Pay Attention?

With brand reputation at risk, large enterprises need to act now to prevent call spoofing and ensure their customers trust incoming calls. For those not attending Enterprise Connect, more information can be found at numeracle.com, where enterprises can also learn about call reputation management solutions to combat spam labeling issues.