Jon Arnold Urges MSPs to Evolve Beyond UCaaS Commoditization and Lead in AI Enablement, Podcast

Cloud Connections 2025 Podcast Interview with Jon Arnold, Principal, J. Arnold & Associates

ST. PETERSBURG, FL - Jon Arnold, Principal of J. Arnold & Associates, delivered a clear message to managed service providers (MSPs) at Cloud Connections 2025: it’s time to evolve beyond UCaaS commoditization and begin leveraging AI not just as a buzzword, but as a strategic offering.

In a podcast conversation with Technology Reseller News, Arnold reflected on insights shared during two panels at the conference—one on market outlook and another focused on UCaaS.

“UCaaS, CCaaS, CPaaS—they’re all mature, well-understood offerings,” said Arnold. “But AI is where the next frontier lies. Most customers know they need it, but they don’t know how to use it—and that’s where MSPs have a real opportunity.”

Arnold emphasized that MSPs, trusted for their delivery of cloud and voice services, are in a prime position to elevate their value by integrating AI into business operations—both internally and in customer-facing applications. The key, he said, lies in viewing voice as data, a concept that aligns with AI's data-driven architecture.

“If you’re not capturing the data from voice, you’re missing one of the most powerful communication channels businesses rely on,” Arnold explained. “MSPs already understand voice. That’s their credibility. Now it’s about helping customers harness that voice data to power AI.”

On the second panel, Arnold addressed a recurring challenge: UCaaS as a commodity. As major players like Microsoft Teams, Zoom, and RingCentral dominate the landscape, differentiation has become more difficult. “If all MSPs are selling the same thing, they risk becoming arms dealers—no value, no margin,” he said.

Arnold encouraged MSPs to think beyond unified communications and adopt a more holistic, strategic view, where AI is integrated across workflows, departments, and functions—far beyond the contact center.

“AI isn’t waiting for you to catch up. It’s creating new ways of working,” he said. “There’s a real risk of being left behind if MSPs don’t evolve. A new generation of AI-centric MSPs will emerge—those who know how to sell it, implement it, and build strategy around it.”

Reflecting on his first time attending the CCA's Cloud Connections event, Arnold noted the strong value of its focused community. “It’s big enough to meet new people, but small enough to build real relationships,” he said. “It’s not a trade show—it’s a learning and collaboration environment.”

Learn more about Jon Arnold and J. Arnold & Associates at: www.jarnoldassociates.com