Infobip Champions RCS as the Future of Trusted Enterprise Messaging at Enterprise Connect 2025, Podcast

Enterprise Connect Podcast | Technology Reseller News

“We saw a 90% increase in click-throughs and a 280% lift in conversions by switching from SMS to RCS,” says Chris Radanovic, Product GTM Marketing Director, Infobip. At Enterprise Connect 2025, Infobip made a strong case for Rich Communication Services (RCS) as the new standard in enterprise messaging. In a podcast interview with Technology Reseller News publisher Doug Green, Infobip’s Chris Radanovic outlined how RCS is rapidly gaining traction, backed by powerful early results and expanding carrier support.

A Trusted Alternative to SMS
Traditional SMS lacks branding, verification, and interactivity. RCS, by contrast, enables businesses to send branded, verified messages that build trust with consumers. Delivered natively through Android and now supported on Apple devices, RCS messages display the sender’s name, logo, and topic — eliminating the anonymity and uncertainty of unrecognized phone numbers.

“SMS can feel like a cold transaction,” said Radanovic. “With RCS, users see a verified brand and are far more likely to engage.”

Proof of Performance
In a side-by-side test with a national retailer during Black Friday, Infobip compared identical SMS and RCS campaigns. The RCS version achieved a 90% higher click-through rate, and when enhanced with embedded video, delivered a 280% increase in conversions.

“These are real-world, measurable outcomes,” said Radanovic. “And they validate what we’re seeing across the industry — RCS drives results.”

Carrier Momentum and Market Readiness
With Verizon and T-Mobile already live and AT&T set to support RCS soon, Infobip is positioned to deliver nationwide RCS deployment in the U.S. With Apple’s support for Google RCS messaging, the reach extends across nearly all mobile users.

For enterprises already using SMS, the transition is straightforward. Existing SMS opt-ins apply to RCS, and Infobip offers low-lift A/B testing programs to showcase the difference in performance.

A Growing Appetite Among Brands
Radanovic reported increasing interest from brands at Enterprise Connect, noting that many enterprises are now moving beyond awareness to active planning and pilot testing.

“Brands are asking, ‘Where are you with RCS?’ and ‘Are the carriers ready for us?’ That shift in conversation shows momentum,” he said. “And with Infobip as a trusted carrier-integrated partner, we’re making RCS deployment as seamless as possible.”

Learn more about RCS and Infobip’s enterprise messaging platform at www.infobip.com