Last year, NetSapiens and Crexendo merged, bringing together a core platform and a UCaaS company to build a firm with a diversified portfolio that offers end user facing solutions, while offering two hundred licensees who build their own platform to build their own technology, and now a CCaaS solution. Jon Brinton, Chief Revenue Officer and Anand Buch, Chief Strategy Officer and NetSapiens founder, join Doug Green on a podcast recorded live at MSP EXPO. In this podcast we learn that the merger has to date been a major success, proving that the companies were complimentary and have since been able to build on previous strengths and achievements, now as one firm. Brinton and Buch also discuss how their ability to face several giant markets creates a learning and development “feedback loop”, where hard-won lessons learned at the enterprise level, among the verticals or by the licensed developers, are shared, making the company unique in many respects. Buch and Brinton discuss how Crexendo is working with their customers, community, and partners to offer unique approaches to hybrid working. “We really resonate with that (MSP) audience,” says Brinton, noting that, “…with our platform and the open API approach.” Buch sees the company as an open door to choices. “Pick your path of where you want to enter the UCaaS economy,” says Buch, laying out the case that Crexendo offers a wide range of choices and approaches from wholesaling to very specialized development.
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