CallTower Expands in EMEA, Eyes Mobility as Key Trend at Enterprise Connect 2025, Podcast

At Enterprise Connect 2025, Paul Holden, Vice President of EMEA at CallTower, shared insights on the company’s expansion in Europe, the Middle East, and Africa (EMEA) and highlighted mobility as a key industry trend. Holden reflected on his one-year anniversary with CallTower, having been the first employee in the EMEA region for the 20+ year-old U.S.-based company. "It's been a great learning curve," he said, explaining that CallTower’s agnostic vendor ecosystem, which includes Microsoft Teams, Cisco Webex, and Zoom for voice enablement, has helped establish the company in new markets.

Growing Presence in EMEA

CallTower’s expansion in EMEA has been steady. "A year ago, I was on my own, and now we’re a team of six," Holden said. The company has been building partnerships, identifying new routes to market, and refining its strategy to serve mid-market customers. Who is CallTower’s ideal customer? Holden pointed to mid-market businesses with multi-location operations, as their complexity requires seamless communication solutions across different platforms. "That’s where we win," he explained. On the partner side, CallTower is looking for managed service providers (MSPs), large resellers, and distributors who serve multi-location enterprises. "When you know where you win, you can target the right partners more effectively," Holden said.

What’s Hot in 2025? Mobility Takes Center Stage

One of the biggest opportunities Holden sees for 2025 and beyond is mobility. "You may have invested in Microsoft Teams for desktop calls, but what about mobile devices?" he asked. CallTower is focused on enabling native mobile dialers as Teams phone extensions, giving users the flexibility to seamlessly switch between business and personal calls. This feature, leveraging eSIM technology, allows calls to be made and received as if they were on a desk phone, even in low-bandwidth situations or while driving. "This is a game-changer," Holden said. "And it’s going to be a hot topic throughout 2025 and beyond."

Enterprise Connect & Channel Partners: Strengthening Relationships

At Enterprise Connect, CallTower is meeting with key technology partners, including Microsoft, Cisco, Zoom, and CCaaS providers like Five9, Solgari, and newly acquired Inoria (a Genesys partner). "It’s all about relationships," Holden emphasized. "People buy from people, and having strong vendor support gives confidence to our partners." Following Enterprise Connect, CallTower will head to Channel Partners in Las Vegas, which Holden described as "the Super Bowl of the industry." There, the company will shift its focus from vendors to channel partners, resellers, and distributors.

Learn More

For those interested in learning more about CallTower, Paul Holden can be reached at pholden@calltower.com

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