As the cloud communications sector embraces artificial intelligence (AI), BroadSource is stepping forward with a practical message for resellers: You can profit from AI — if you first help your customers solve data privacy challenges.
Speaking with Technology Reseller News at the Cloud Communications Alliance’s Cloud Connections 2025 event, Bill Placke, President of Americas for BroadSource, outlined how the company’s SecureCall platform helps overcome a critical barrier to AI adoption.
“Legal and compliance concerns around collecting personal data are slowing AI deployment,” said Placke. “Our SecureCall solution removes sensitive personal information like credit card or Social Security numbers at the time of collection — enabling safe and compliant AI use.”
BroadSource’s SecureCall product, which earned Cisco’s Top 3 Global Innovation Award, enables secure data input during phone-based customer interactions. Customers input card details or other personal information directly, while the merchant remains on the call without hearing sensitive tones. Data is transmitted securely for processing, bypassing the merchant’s internal systems and eliminating storage liability.
With new PCI DSS 4.0 standards taking effect and global regulations such as GDPR and CCPA evolving, businesses face growing risks for non-compliance. Placke noted that SecureCall removes this burden from the enterprise.
“Companies can rely on BroadSource’s own PCI certification for compliance,” he said. “That means fewer headaches for IT and finance leaders — and real value for the reseller who delivers the solution.”
BroadSource is expanding SecureCall’s capabilities under the SecurePII brand to address broader categories of personal data. The goal is to create a foundation of data minimization, enabling enterprises to leverage AI and LLMs (large language models) without running afoul of data protection laws.
Placke likens the opportunity to the 1840s Gold Rush: “AI is the gold. BroadSource is the pickaxe and blue jeans — the tools every prospector needs to get started.”
For resellers navigating the fast-moving AI landscape, Placke advises aligning with customer priorities.
“Cybersecurity is the top concern for IT leaders,” he said. “Look at breach points like passwords and explore solutions that offer more secure alternatives. When you bring customers practical AI tools with compliance built in, you’re not just selling a service — you’re building trust.”
BroadSource also offers EMU CAPP, a behavioral analytics product that uses AI to monitor user behavior on BroadWorks platforms and detect anomalies, helping prevent toll fraud.
“Resellers should lean in,” Placke concluded. “There’s a real opportunity to lead by helping your customers adopt AI safely.”
For more information, visit broadsource.com or secure-pii.com.