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Zoom introduces Zoom Up Services Program to unlock partner revenue opportunities and drive post-sales success at scale

Written by Amy Ralls | Feb 21, 2025 7:02:21 PM

Zoom has unveiled the next evolution of the Zoom Up Partner Program with the introduction of the Zoom Up Services Program. This comprehensive program is specifically designed to empower partners to deliver differentiated world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs across the Zoom platform. The first phase of the services program is now live globally with early adopters, and its scope will be expanded following a phased roll-out throughout FY26. 

The services program provides specialized enablement and hands-on training to unlock revenue growth opportunities and drive partner success at scale. It includes three partner service models based on business needs and the level of engagement.

  • Reseller or Referral: As per the pre-existing model, any Zoom Up Partner can continue to resell or refer Zoom-branded services.
  • Certified Services: Partners are enabled to deliver their branded services to customers, endorsed by Zoom. This is available to all qualifying partner types contingent on the successful completion of the proper accreditations and training. 
  • Partner-Delivered Programs: Partners are enabled to deliver differentiated and advanced post-sales services to customers in partnership with Zoom. This is available to Certified Partners who meet partner proficiency standards and capability, resource, scale and performance commitments. 

“This new program marks a pivotal step in Zoom’s evolution of becoming a more partner-centric company,” said Nick Tidd, Head of Global Channel GTM at Zoom. “This program will empower our partners to scale their Zoom Services practice by unlocking new revenue streams, creating differentiation in the market, and allowing partners to deliver exceptional solutions and support to their customers. This underscores Zoom’s commitment to partners, and I look forward to our continued joint success.”

Hear directly from Zoom partners

  • “Zoom’s Services Program represents a cornerstone in taking our strategic partnership with Zoom to the next level and delivering enhanced, differentiated Zoom platform deployment and support solutions to our customers.” – Craig Richter, Senior Director Product Management – UC&C at Lumen
  • “The Zoom Up Service Program is great news for us and for our partner ecosystem. This Program is critically important for delivering our mission of making it easy for partners to meet the needs of their customers by enabling the onboarding, deployment, and support of UCaas and CCaaS platform solutions on behalf of Zoom, to the highest standard possible. We’re delighted to be fully accredited to deliver Meetings, Phone and Contact Center services, on behalf of Zoom and our partners. – Joel Chimoindes, Chief Executive Officer at Nuvias UC
  • “Zoom’s introduction of the Zoom Up Services Program is a game changer in deepening our partnership and enabling us to deploy Zoom platform solutions and support our customers with their post-sales service needs. We are excited to continue our collaboration with Zoom and fully appreciate their ongoing commitment to providing us with the tools and opportunities to expand our business while enhancing our customer support experience.” – Brandey Lorenson, President at Frontline Group

Learn more about Zoom’s partner ecosystem here.