OMAHA, Neb., June 25, 2019 -- West Corporation (“West” or the “Company”), a global leader in technology-enabled services, today announced it is rebranding to a new company name, Intrado. The rebranding reflects both the evolution of the Company as well as its vision for the future.
Since its founding in 1986, West has consistently adapted and advanced to meet the needs of its clients and ever-changing technology. This transformation has accelerated recently with the divestiture of its last call center business and the completion of several acquisitions that have reshaped the Company.
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The new Intrado brand includes the tagline “Information to Insight.” The tagline is a purposeful statement reflecting Intrado’s mission critical role in connecting and engaging people and businesses with each other at the right time and in a manner that makes the communication relevant and actionable. Intrado’s innovative, cloud-based technology makes it easier, more effective and efficient to deliver connections that count in this increasingly complex world.
“Our solutions simplify technology and transform information to the insight needed to enable our clients, their customers, investors or other followers to reach better decisions on the issues that matter most,” said John Shlonsky, Chief Executive Officer and President of Intrado. “We do this with laser-focus on reliability. Whether we are streaming a live conference, coordinating an internal company meeting for thousands of global employees, developing eye-opening productivity analytics or alerting emergency responders for help that’s needed, our technology turns information to insight.”
The Company has also realigned its operating segments to strengthen the strategic positioning of Intrado’s businesses, products and solutions, maximizing opportunities for synergies and growth.
The four new segments are Life & Safety, Enterprise Collaboration, Digital Media and Health & Wellness.
Life & Safety provides mission and life critical communications and includes:
Enterprise Collaboration provides foundational business connections, and is comprised of:
Digital Media advances the way companies communicate with their employees, customers, investors and the media and is the combination of numerous synergistic businesses acquired in the last year, including:
Health & Wellness, previously called Specialized Agent Services, now excludes the Revenue Generation business, divested on January 1, 2019. This segment includes: