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Vonage Drives Customer Engagement for MuleSoft Anypoint Platform Users via Nexmo and WhatsApp Business Solution
26 Sep, 2018
HOLMDEL, N.J., Sept. 26, 2018 --
Vonage (NYSE: VG), a business cloud communications leader, today announced that its
Nexmo Communication API Connector, available on MuleSoft's Anypoint Platform™, is now integrated with the WhatsApp Business solution. This integration enables MuleSoft customers to leverage the new WhatsApp Business solution to elevate their customer engagement. Simple integration of Nexmo APIs into
WhatsApp Business solution workflows eliminates the complexity of ongoing maintenance and operations. This integration allows MuleSoft business customers to focus on communicating with their customers wherever they are. With the WhatsApp Business solution, MuleSoft customers can better manage conversations with their customers to drive customer loyalty and provide useful information - whether notifications or customer service messages -- quickly and privately. By integrating the WhatsApp Business solution with existing support platforms like Salesforce Service Cloud, businesses can facilitate timely shipment and delivery notifications, and provide critical financial transaction notificatio "Since we announced
Nexmo as a WhatsApp Business solution provider, we've seen strong demand for this channel across businesses of all sizes and industries," said Eric Le Guiniec, SVP of Global Sales,
Nexmo, the Vonage API Platform. "We're thrilled that our powerful APIs enable MuleSoft's Anypoint Platform™ customers to implement this solution and enhance customer experience in a variety of ways, from simplifying implementation of SMS opt-in to WhatsApp messaging, to easily creating workflows that leverage Salesforce CRM customer records." Customers are using the integration of Nexmo APIs into the WhatsApp Business solution to stay connected with customers across the globe, for example,
Visual Integrator Consulting, a MuleSoft Systems Integrator and Partner providing consulting services and middleware solutions that allow businesses to make the shift to a microservices based architecture. "Our company, Visual Integrator, is based in the US, but a large portion of our customers are focused in Latin America. WhatsApp has been, by far, the most requested customer engagement channel in that area," said Jordan Braunstein, Chief Technology Officer of Visual Integrator. "The new WhatsApp Business solution support, available through the combined power of Nexmo and MuleSoft, allows us to provide businesses with the ability to delight their customers by connecting on their preferred channel, all while maintaining integration into their existing business apps and automating their business processes in the modern digital economy." Attendees at the
Dreamforce conference September 25-28, 2018 can experience a demo of the WhatsApp Business solution in Vonage booth #1843.
About Anypoint Platform MuleSoft's Anypoint Platform™ is a leading application network platform. It allows organizations to create composite applications that connect apps, data, and devices through API-led connectivity to form a flexible application network. Anypoint Platform is a unified, single solution for
iPaaS and full lifecycle
API management, both
on-premises and in the cloud. More at
https://www.vonage.com/business/.
