LONDON--September 05, 2016--
Technavio has announced the top five leading vendors in their recent
global cloud-based value-added services market
report until 2020. This research report also lists four other prominent vendors that are expected to impact the market during the forecast period.
Value-added services (VAS) provided by
telecom industry
can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing
online games
; and for
m-commerce
and mobile banking.
Competitive vendor landscape According to the report, in the cloud-based VAS value chain, intense competition exists among stakeholders. Also, many large, medium, and small-sized cloud-based VAS providers are entering the market. Hence, the market competition is expected to further intensify during the forecast period. Currently, many leading mobile OS, handset, and device providers are earning significant revenue from cloud-based
mobile value-added services (
MVAS) applications through the mobile application store provided to them. “
Leading companies are leveraging cost improvements, services integration, enhanced functionality, and convergence across service types heretofore constrained by different types such as device type, network type, and service provider,” says Ishmeet Kaur, a lead
enterprise application research analyst from Technavio. However, ensuring cloud service delivery is a continuous challenge because of security issues, piracy concerns, and the threat of cybercriminals damaging data such as consumer data and enterprise data. However, vendors of the cloud-based VAS market are trying to overcome these issues.
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Top five cloud-based VAS market vendors
Cisco Cisco’s cloud-based VAS solution allows introduction of new services. Cisco cloud-based VAS solution has been critical in helping telecom operators to decrease total cost of ownership, increase efficiency, decrease CAPEX and OPEX. FASTWEB, a leading telecommunications vendor in Italy and Orange, one of the world’s leading telecommunications operators, is one of the customers of Cisco’s cloud services.
Huawei Huawei VAS Cloud transforms the traditional VAS architecture by integrating Telco VAS, helping telecom operators to improve total value of ownership, supporting service innovation, decrease total cost of ownership, and increase efficiency. Its features are:
- The VAS Cloud platform has integrated the hardware resources for VAS services. This reduces the hardware management cost and provides better hardware utilization
- The VAS framework simplifies the VAS network architecture
- The company provide business management and service control, equipment operation, and maintenance capabilities to achieve multi-vendor VAS management service
IBM IBM’s cloud software solution, the Convergys Multimedia Services Platform (C-MEX), allows VAS services to be deployed and scaled according to demand on private and public cloud environments. C-MEX supports multi-tenancy, which means that the platform supports different configurations and branding for mobile virtual network operators (MVNOs) in different partitions. Communication service providers can also enable VAS services and work with external developer communities to monetizing their assets through partnership with over-the-top applications.
Infosys Infosys’ cloud services offerings are powered by a set of reusable frameworks, components, and IPs. Many communication service providers use Infosys's cloud computing to offer VAS to their subscribers, generating additional revenue for themselves. The company offers cloud services across the whole spectrum of cloud engineering like providing cloud platform, spanning cloud enablement and validation services. It also provides for complete ownership of the cloud adoption life cycle. They provide the technology backup for creating IPs for quicker adoption of cloud and SaaS-based environments. It pilots to incorporate new technologies into products, helping in the testing effort.
Ericsson Ericsson provides telecommunications equipment and services to mobile and fixed network operators worldwide. It has its operations and customers in more than 180 countries. The network segment by the company provides the network infrastructure needed for mobile and fixed communication, which includes IP core transport networks, and 2G, 3G, and 4G radio networks.
The other prominent vendors are:
- CALLUP
- Ethrix
- Gintel AS
- OCSBOX
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