Targetgroup Deploys SmartRecord To Unlock Hosted Unified Communication Opportunities in Ecuador

CTI Group (Holdings) Inc. (OTCQB:CTIG),   a global provider of carrier-grade software solutions and services which empower organizations through communication analytics, is pleased to announce their hosted SmartRecord® solution is being deployed by Targetgroup to capitalize on the growing trend of hosted unified communications in Ecuador.As first movers in this growing Latin American market, Targetgroup will be leveraging the advanced functionality of SmartRecord® to garner innovative business intelligence from their customer base. SmartRecord® features such as agent evaluation, screen recording, audio mining and detailed analytics will help to unlock new opportunities for Targetgroup and their customers. “We see this as a great first mover advantage by Targetgroup,” says Randy Sorensen, VP Sales  & Marketing (Americas), at CTI Group.  “SmartRecord® is endorsed by BroadSoft as the call recording solution within its Call Center Xpress application, and as Targetgroup are BroadSoft providers our BroadSoft integration was a key influencer in their decision. SmartRecord® is built upon a carrier-grade application stack, which provides a secure multi-tenant architecture that is regularly penetration tested, making it the industry ‘Gold Standard’ interaction recording platform.  In addition it is proven in the field with over 60 BroadSoft Service provider implementations globally.” Increasing adoption rates of hosted unified communication services across Latin America, means businesses are now better able to improve profit margins and reduce capital investments. “Our client base includes a number of government agencies in Ecuador, so we needed to deliver a secure and scalable solution that would meet their needs, both now and in the future. Our initial deployment of SmartRecord® will be internally which will enable us to develop a range of best practice usages which we will continually share with our customers as the deployment widens. We are confident that this is the right approach for us and that SmartRecord® will help us to uncover the ‘silver lining’ in the growing adoption of cloud based applications through which we can better service existing customers, and attract new ones with minimum risk, to help grow our business.” Says  Francisco Chiriboga, CEO at Targetgroup.

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