Sangoma Launches the Pinnacle Partner Program, Reinforcing 100% Commitment to the Channel

Sangoma’s New Program Provides Revolutionary Benefits for Partners and Agents to Foster Joint Growth

Markham, Ontario - November 12, 2024 - Sangoma Technologies Corporation (TSX: STC; Nasdaq: SANG), a trusted leader in providing business communication platforms including UCaaS, CCaaS, CPaaS, and Trunking technologies, is thrilled to announce the upcoming launch of its Pinnacle Partner Program.

“I’m excited about the launch of our new partner program. It highlights our full commitment to the channel,” said Monica Walton, Chief Revenue Officer at Sangoma. “This program will be simplified, highly responsive, and packed with great incentives and fun rewards. We can’t wait to see where it takes us and, most importantly, to help us drive joint growth with our partners.”

Officially launched today, the Pinnacle Partner Program offers a tailored suite of benefits, including new incentives, access to premium tools, and dedicated resources, to ensure that partners are equipped for success every step of the way. Set against the “pinnacle” theme, this program embodies the journey to the summit of partnership success.

Benefits of Sangoma’s Pinnacle Partner Program include:

• Dedicated In-Market Support Structure (CREWS)
• Quoting Concierge Desk
• Tier-Based Promotions and SPIFFs
• Marketing Benefits Based on Tiering
• C-Level Investment in Quarterly Business Planning/Reviews

“Sangoma’s launch of the Pinnacle Partner Program is an exciting next step as we progress our strategic evolution at Sangoma. We are 100% channel-focused, and this program reflects our commitment to our partners through our dedicated support model,” said Susan Leveritt, US Channel Chief and VP of North American Sales. “This revolutionary program offers comprehensive benefits for all partners and agents. Participants will have access to exclusive resources and support, while agents enjoy better collaboration and incentives.”

Join us for the unveiling of the Pinnacle Partner Program at a virtual event on Tuesday, November 12th, at 1:30 PM EST. Join us to learn more about the program.

Please register here.

ABOUT SANGOMA

Sangoma (TSX: STC; Nasdaq: SANG) is a leading business communications platform provider with solutions that include its award-winning UCaaS, CCaaS, CPaaS, and Trunking technologies. The enterprise-grade communications suite is developed in-house; available for cloud, hybrid, or on-premises deployments. Additionally, Sangoma’s integrated approach provides managed services for connectivity, network, and security.

A trusted communications partner with over 40 years on the market, Sangoma has over 2.7 million UC seats across a diversified base of over 100,000 customers. Sangoma has been recognized for ten years running in the Gartner UCaaS Magic Quadrant.

As the primary developer and sponsor of the open source Asterisk and FreePBX projects, Sangoma is determined to continuously drive innovation in communication technology.

For more information, visit www.sangoma.com.