Reinvent Telecom Announces Promotion of Justin Catlett to President

Former CFO Pledges to Strengthen Partnerships & Technology Innovation for White-Label Cloud Communications Provider

SCOTTSDALE, AZ - February 4, 2025 - Reinvent Telecom, a provider of wholesale unified communications, collaboration and contact center solutions, is pleased to announce the promotion of Justin Catlett, a seasoned corporate finance and private equity industry executive, to be the company’s new President.

Catlett has been CFO for Reinvent and its parent company, Saddleback Communications, for the past 7 years. He succeeds Bill Bryant, who is stepping down as President after 20 years of exceptional service and leadership to the white-label cloud communications services company.

“We’re grateful to Bill Bryant for two decades of service, leadership and dedication to the growth and success of Reinvent Telecom,” said Ricardo Leonard, Vice President of the Salt River Pima-Maricopa Indian Community (SRPMIC), which owns Reinvent Telecom and Saddleback Communications. “We’re equally thrilled to welcome Justin Catlett as Reinvent’s new President. Justin’s financial acumen and analytics-driven business prowess – along with his familiarity with Reinvent’s solutions, team and partners – make him the ideal person to guide Reinvent into its next chapter.”

Catlett joined Reinvent Telecom in 2018 as CFO. During his career, he has worked with companies spanning the spectrum from startup to Fortune 100. Catlett has a bachelor’s degree in economics from the University of Arizona, a master’s degree in international business from the Thunderbird School of Global Management and is a licensed CPA.

“I’m honored and excited to take the helm at such a pivotal time for Reinvent,” said Catlett. “I want to thank the Salt River Pima-Maricopa Indian Community for their trust in my leadership. I also want to thank our talented employees and valued partners for their continued support as we work together to achieve even greater success.”

Catlett added: “Technology and communications are evolving rapidly, creating incredible opportunities for technology partners and their business clients. Our mission is to build on our recent transformations and accelerate innovation into 2025 and beyond.”

Reinvent’s recent innovations include the launches of MyCloud UCaaS, Reinvent’s next-generation unified communications and collaboration (UC&C) platform; a CoBranded Billing program that offers partners a turnkey, co-branded telecom billing, tax and regulatory compliance solution; and MyCloud Contact Center, a private-label contact center as a service (CCaaS) platform designed and priced to bring customer experience (CX) to small and medium business (SMB) customers.

As incoming President, Catlett outlined three key initiatives for Reinvent in the coming year:

• Streamlining internal processes to bring products to market faster.
• Evolving from a telecom-centric to a technology-centric company while maintaining core strengths in voice and communications.
• Strengthening partnerships to deliver innovative solutions and exceptional customer experiences while helping partners grow revenue.

“Reinvent is committed to helping our partners thrive in a dynamic marketplace by delivering cutting-edge technology solutions backed by a strong heritage of telecom expertise,” Catlett said. “Our goal is to help them achieve greater efficiency, profitability and success.”

For more information about Reinvent’s partner programs, visit www.reinventtelecom.com/partners/ or call/text 888.704.7346.

About Reinvent Telecom

Reinvent Telecom, a division of Saddleback Communications, operates a private-label communications platform that empowers its white-label wholesale and co-branded partners to transform their businesses into next-generation cloud-based communications service providers. Reinvent enables its reseller partners to deliver reliable, high-quality Unified Communications as a Service (UCaaS), Conferencing and Collaboration, Contact Center as a Service (CCaaS), Business Messaging, Direct Routing for Microsoft Teams and SIP trunking services. Reinvent’s solutions are all built on a proven platform and backed by Saddleback Communications, a stable, profitable Incumbent Local Exchange Carrier and a wholly-owned enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC). Reinvent’s powerful turnkey solution is managed from quote to compensation through its proprietary Reinvent Partner Portal (RPP), enabling its reseller partners to generate revenue quickly and build a successful cloud voice business while keeping full ownership and control of their customers. For more information, visit us at www.reinventtelecom.com.