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Nexmo Verify Goes Global in Wide Release
19 Nov, 2014
Early Adopters Embrace Critical Phone Number Verification Solution
San Francisco, CA – November 19, 2014 –
Nexmo, the leading cloud communications company, today announced the worldwide availability of
Nexmo Verify. Nexmo’s international phone number verification and fraud prevention solution delivers vastly improved user acquisition and retention capabilities to developers and enterprises, as well as a better end-user experience, in a global market where phone numbers are becoming the main identifier for users. Uniquely positioned to create the optimal global number verification API, Nexmo has already verified over two billion users worldwide and helps 80% of the world’s top communication and ecommerce apps—including Airbnb, Viber and WeChat—acquire billions of users using SMS and voice in 235 countries across 1,700 carrier networks. With global conversion rates at a meager 65%, a robust verification solution was needed by app developers and enterprises. A simple and efficient way to validate any number worldwide, Nexmo Verify is a single global API that reduces fraud, increases user engagement, and provides a no-contract, pay-per-conversion model. Nexmo Verify API includes built-in, automatic consideration for each country on how best to authenticate a phone number. Verify starts by providing the best delivery rates, but also automates country-level best practices, such as choice of language, PIN length, when to use TTS (initially or as a fall-back), and more. This embedded know-how simplifies global communications so companies can focus on other priorities, like new business from improved conversion rates.
Praise for Nexmo Verify from the early adopter program includes:
- “Prior to using Nexmo Verify, we had an SMS conversion rate around 66%. With Nexmo Verify, it’s now 86%. Besides having the fastest SMS delivery time we've ever experienced, which is crucial for us, Nexmo Verify enables us to provide an authentication experience that goes beyond what people are accustomed to. If for some reason our users don't receive the text message, they will get a call from Verify providing the information they need — in their native language! People are not expecting that. It's a nice surprise for them and it's great for our brand.” -- Andrea Santambrogio, CTO & Co-founder Social Zone.
- “With Nexmo, we were able to launch on the App Store in a matter of days, it was that simple to use. For pq, the ability to reach people efficiently and convert quickly is critical to the success of the brand. If we can generate interest in pq among some early heavy users and promoters of our product, that would be great for us. But if one of them was to try to sign up and not receive a PIN the blow-back from that could be a huge set-back for us. That’s why Nexmo Verify is so important to our sign-up process. It just works.” -- Julia Brehm, CEO of pq.
- “Before implementing Verify, I spent valuable time each day chasing down scammers—30% of our traffic was bogus. With Verify, we’ve achieved a 94% conversion rate, and moreover, the scammers have disappeared. This means I can now spend a lot more time focusing on improving the user experience of legitimate community members.” -- Robert McGrath, owner of com.
- “Folr users want to be sure that the people they authorize to follow their movements are really the people they claim to be. We’re finding that Verify provides a level of assurance that email never could.” -- Steven Ellis, CTO of Folr.
