Despite overwhelming hype, Jabra research finds only 26% of office workers use AI in daily work

90% of knowledge workers wouldn’t trust AI for tasks that require human judgement or creativity

LOWELL, MA - October 23, 2024 - Jabra, a global leader in enterprise audio and video solutions, released a new study, AI at Work, which reveals that while many business decision-makers (84%) express high levels of trust in AI, very few office workers (26%) are using it in their daily roles due to a variety of perceived challenges. This disconnect suggests that even though leadership is optimistic about AI’s potential, they may yet lack the necessary vision or skills to effectively implement it across the workforce.

The study, conducted among 1,800 AI decision makers surveyed across 6 countries and 4,200 employees from 14 countries, highlights that despite strong enthusiasm for AI, there is a clear disconnect between trust in the technology and its actual use in the workplace. While 85% of decision-makers express high interest in AI, the vast majority (82%) acknowledge they need to better understand how AI can improve workplace efficiency.

Additionally, although 54% of employees believe AI can improve their work and 54% feel confident in their ability to collaborate successfully with AI, there’s still a significant gap in actual adoption in regular use at work. Jabra’s data found this appears due to several perceived challenges and demographic considerations:

• 90% of employees wouldn't trust AI for tasks that require creativity and innovation. This reluctance isn’t just about trust, it’s also about the satisfaction that comes from being personally involved in these more meaningful tasks.
• There’s a clear generational divide in AI adoption, with 47% of Millennials and 37% of Gen Z indicating they feel positive about AI versus only 15% of Boomers. Adoption wise, 28% of Millennials and Gen Z use AI day to day at work, versus just 15% of Boomers.
• AI decision-makers are relatively young – 58% are between the ages of 18 and 39 – and 71% are not from the IT department.

Paul Sephton, Head of Brand Communications at Jabra, said: "We see many organizations eager to jump on the AI wave, but some are still dancing in the dark when it comes to effective implementation and meaningful use. As tools rapidly shift toward voice-driven input rather than text alone, it’s crucial for organizations to recognize how this evolution will change our interactions with AI and enhance productivity.”

“To avoid what we call ‘AI-washing’ - simply jumping on the AI bandwagon - organizations must carefully evaluate the productivity gains that AI can offer and actively involve their employees in this journey. At Jabra, we believe in harnessing the power of AI not just to enhance productivity, but to foster a more connected and capable workforce, driving innovation and collaboration at every level."

Read more and download full report here:

https://www.jabra.com/thought-leadership/ai-at-work

Note to Editors

The Jabra AI at Work Report leveraged two quantitative surveys conducted in August 2024. The first surveyed 1800 AI decision-makers from six countries (300 per country) – USA, UK, France, Germany, Japan and India. The second surveyed 4200 knowledge workers from 14 countries (300 per country) – USA, UK, France, Germany, Poland, UAE, Italy, the Netherlands, Spain, Japan, India, Singapore, Australia and Hong Kong.

About Jabra

Jabra is a world leading brand in audio, video and collaboration solutions – engineered to empower consumers and businesses. Proudly part of GN Group, we are committed to bringing people closer to one another and to what is important to them. Jabra engineering excellence leads the way, building on over 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. www.jabra.com