Jabra Announces Cutting-Edge Updates to Elite 8 Active and Elite 10 at CES 2024

New noise suppression algorithms for more powerful ANC, clearer calls and better awareness of your surroundings with HearThrough to provide a more natural audio experience

Las Vegas, NV - January 9, 2024 - Jabra, global leader in true wireless sound and hybrid work solutions, is set to unveil a suite of experience-enhancing updates to its latest Elite wireless earbuds, the Elite 8 Active and Elite 10.

The initial updates, which will be available in January, will include an easy-to-use on/off toggle for Adaptive Active Noise Cancellation (ANC), HearThrough, and Sidetone features, as well as new voice tone prompts. This enables enhanced interaction and empowers users to tailor their earbuds to their own/individual preferences. Additionally, users will be able to customize the device name of their earbuds.

By March, users can expect an optimization for Elite 10 call clarity for bustling environments like offices, restaurants, and busy streets. Jabra’s latest noise suppression algorithms are designed to identify and diminish background voices, ensuring uninterrupted conversations.

Jabra’s improvements on the Adaptive ANC on Elite 8 Active paired with HearThrough will be even more effective in windy conditions. This is thanks to upgraded wind noise detection technology.

The announcement of these best-in-class advancements at CES 2024 reinforces Jabra's commitment to continuous innovation and providing users with unparalleled audio experiences – whether that is new products or software updates. The 2024 updates not only elevate the audio quality but also enhance the overall functionality and usability of Jabra's latest generation earbuds.

Ehtisham Rabbani, Head of Consumer Products at Jabra said, “Our commitment to our customers is unwavering. We actively listen to market feedback, which fuels our drive to continuously enhance user experiences. We deliver ongoing improvements throughout the lifespan of our products, so that our users always experience the best of Jabra."

These updates will be available in two waves, the first in January 2024 and the second in March 2024. Updates are via the Sound+ app, and will be available to all users, existing and new, via a hassle-free over-the-air update at no cost.

About Jabra

Jabra is a world leading brand in audio, video and collaboration solutions – engineered to empower consumers and businesses. Proudly part of GN Group, we are committed to bringing people closer to one another and to what is important to them. Jabra engineering excellence leads the way, building on over 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. www.jabra.com

Founded in 1869, GN Group employs more than 7,500 people and is listed on Nasdaq Copenhagen (GN.CO). GN's solutions are sold in 100 countries across the world. Visit our homepage GN.com or connect with us on LinkedIn, Facebook, and Twitter.