Organizations Turn to Personalized Customer Engagement Options, Driving Increased Interactions for 8x8 CPaaS APIs Across Messaging, Voice, and Video Channels
CAMPBELL, CA - March 18, 2025 - 8x8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced that the strong desire for personalized, AI-powered self-service engagement options and channels is driving increased customer interactions across 8x8 CPaaS APIs. As a result, 8x8 CPaaS API customer interactions increased more than 43% year-over-year as of the fiscal year 2025 third quarter ended December 31, 2024.
“Customers today expect to be able to interact with their brands of choice across their channel of choice – whether that’s voice, messaging, or video. Now, more than ever, it’s important that brands are agile and able to provide the engagement options that customers are looking for,” said Stephen Hamill, General Manager, CPaaS at 8x8, Inc. “A huge push in this area is AI-driven self-service options. 8x8 CPaaS APIs are fueling AI utilization in companies by supporting AI-powered chatbots via WhatsApp and SMS, as well as voice-based talk bots, allowing customers to really choose the “when,” “where,” and “how” when it comes to customer engagement.”
Organizations have turned toward 8x8 CPaaS APIs to power customer engagements across multiple touchpoints. Year-over-year business operational highlights as of December 31, 2024, the end of 8x8’s FY25 Q3, included:
Recent 8x8 CPaaS API enhancements in FY25 include:
8x8 CPaaS APIs power essential business functions like authentication and fraud prevention, marketing and communications, customer support, and operations. With omnichannel messaging—including SMS, messaging apps, voice, and video interaction—it serves as a key enabler of business communications and customer experience in an ever-evolving digital transformation. It is a core component of the 8x8 Platform for CX, which seamlessly unites contact center, unified communications, and CPaaS APIs to help organizations connect customers and teams globally, empowering CX leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements including those related to our CX transformation, CPaaS API growth, and new 8x8 CPaaS API product enhancements. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to 8x8’s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. These risks could reduce the growth of our CX business and contact center momentum which could impact our revenues and profitability. 8x8 undertakes no obligation to update any forward-looking statements.
About 8x8 Inc.
8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, X, and Facebook.