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Frost & Sullivan Survey: 90% Of Telecom Providers Believe Integrated Cloud-based Platforms Speed Time To Market
7 Mar, 2017
Research finds that cloud-based unified communications and collaboration platforms can enable telcos to remain competitive in a rapidly evolving market
GAITHERSBURG, Md., March 07, 2017 -- According to a survey conducted by Frost & Sullivan in collaboration with BroadSoft, Inc. (NASDAQ:BSFT), 90% of telecom providers believe that integrated, cloud-based platforms speed time to market for the delivery of unified communications offerings to business customers. The survey results indicate that an integrated SaaS cloud-based unified communications and collaboration (UC&C) platform can enable telecom providers to remain competitive in a rapidly evolving market through enhanced offerings, reduced sales cycles, and new revenue opportunities.
The findings of the SaaS revolution report conducted by Frost and Sullivan were based upon in-depth interviews with 20 senior executives at major global telecom providers during the fourth quarter of 2016. From the research, it is clear that the business priorities of telecom providers need to change with the rapidly evolving UCaaS market, as 90% of respondents indicate an integrated, cloud-based platform speeds time to market; 63% believe it reduces reliance on scarce resources; and more than half (52%) believe it enables them to transition from a CAPEX to a more profitable SaaS OPEX model. Key Report Findings:- 90% of telecom providers said that turn-key cloud-based platforms would speed their time to market
- 45% plan to deploy a turnkey solution hosted and operated by a third-party to improve their own ability to offer innovative solutions, with the majority expecting to make the switch in the next 12 months
- 80% say theirs is a culture that encourages rapid innovation but only 40% agree that their internal processes make that a reality
- 75% want to grow awareness of their solutions, but only 55% currently support online ordering
- 55% view the integration of multiple vendor technologies to develop their cloud solution as a significant challenge
