Evolve IP And Jabra Develop Deeper Strategic Partnership

Cloud collaboration provider Evolve IP has formed a more cohesive strategic alliance with headset and conferencing manufacturer Jabra – who have become its preferred hardware partner.

The two companies are emphasising why starting, not ending with the end point, is crucial in optimising the user experience.

“In today’s UC-driven world it’s easy to overlook the final part of the communication chain, the hardware end point,” says Evolve IP UK Solutions Director, Scott Rixon.

“In many ways, the ‘final few yards’ needs the same parity of importance as any sophisticated cloud solution. A poor end point can undermine the whole user experience and jeopardise thousands of pounds of investment. We’ve developed a more strategic relationship with Jabra - who have become our preferred hardware partner. We can share their knowledge and expertise and offer our customers tailor-made solutions fit for purpose, which stand the test of time.”

Making the future of work better

Rixon says Jabra shares many synergies with Evolve IP which makes their partnership a natural fit across EMEA.

“There are many alternatives out there and the choice is good, however, what attracted Evolve IP (EMEA) is how their full product offering spans solutions for home workers, hybrid workers as well as call/contact centre workers. Jabra has an exceptional sustainability story that we would like to follow - from their renewable material choices, reduced packaging options, and the ability to replace parts and more. Jabra also has a second life for many of their products, which allows for a wider market to benefit from their technology.”

Rixon also points out how headsets are now the gateway to providing clear audio and improved experiences – inspiring faster migration from traditional deskphones, as Gen Z influences continue to grow, and hybrid work trends continue to adapt.

“We both recognise hardware technologies continue to reshape the general unified communications and contact centre markets. Jabra is at the forefront of the end point arena with dedicated solutions for all use case scenarios. Hardware is not just hardware. It needs to be reliable, secure and create a positive user experience."

Latest research

“For us, it’s all about the customer experience and having no weak links in the UC chain. Customers that interface with our platform need the best end points to communicate with. We know some organisations in the wider world are still using cheap headsets which were not part of the overall sales conversation. According to the latest Jabra research, by 2030, Gen Z and millennials will make up more than half of the global workforce and have entered under completely different circumstances than their older colleagues. They have a different take on work, their careers and the role of technology. Expectations have changed and organisations need to remain appealing to attract and retain the best talent.”

Invest wisely

He concluded: “In today’s increasingly flexible and mobile working world, employees need the tools that are fit for the job to provide maximum productivity and enjoyment. The end point has become more of a crucial tool. Headset use for example accelerated dramatically during the pandemic and its appeal continues to intensify. So, by developing a more cohesive focus and deeper strategic alliance we can better understand Jabra’s product lines, passion and how they can help our partners enhance the user experience for their customers – whether that’s a call centre or general UC office environment. Together we want to empower our channel with increased knowledge. Our advice is to bring end points to the forefront of UC conversations and include it in all customer experience sales strategies.” 

About Evolve IP

Evolve IP’s ‘work anywhere’ philosophy differentiates its partner channel by breaking down barriers in a challenging communications market by providing industry-leading solutions from global technology vendors. This enables partners to deliver uniform, customer focused solutions across the globe backed by a carbon accountability programme.

Find out more about Evolve IP here.