Written by Amy Ralls | Jun 16, 2022 4:00:00 AM
Fast-growing European group reinforces its growth strategy by establishing one unified brand presence in the Spanish market.
Almere/Barcelona/Zaragoza - June 16, 2022 -
Enreach’s Spanish brands,
masvoz and
Telsome, have together adopted the group’s name and are from today known as Enreach. The two businesses already operate as one as a result of the successful integration completed since the acquisition of Telsome in January 2022. With this move, the fast-growing UCaaS and CCaaS group backed by independent investment firm Waterland Private Equity, expands the Enreach brand into the Spanish market and further underpins its leadership position in Europe. The rebranding is another example of Enreach executing its integration strategy and presenting one unified front across all European markets. Masvoz was the origin of Enreach’s market entry into Spain and in recent years has created significant new organic growth opportunities both in the local market and across the group, particularly through its innovative omni-channel cloud contact centre solution for mid-sized enterprises. With the addition of Telsome, both companies have continued to grow together and enhanced Enreach’s Spanish footprint with new MVNO capabilities and a successful SME channel. Coming together as Enreach enables greater focus and will benefit customers in their digital transformation journeys using Enreach’s integrated products. Based in Barcelona and Zaragoza, Enreach Spain is now the number one Spanish B2B telco specialised in offering smart cloud telephony (Enreach Contact) and an omnichannel cloud contact centre solution used by businesses across Europe. The omnichannel service allows businesses to get in contact with their customers via phone, WebChat, WhatsApp and email as well as to optimise conversations with the help of conversational artificial intelligence (AI). As an MVNO in Spain, Enreach is also capable to fully integrate these solutions with mobile products.
One unified group For Enreach, this name change represents another important step in its strategy towards establishing one unified group across Europe. “We are delighted to see that our growth strategy in Spain is proving to be successful. The transformation of masvoz and Telsome into Enreach represents a key milestone in our market, to which we will continue to bring the most innovative and user-friendly technologies and solutions thus helping our customers to further facilitate their growth”, says Alfred Nesweda, CEO of Enreach Spain. Stijn Nijhuis, CEO of Enreach says: “Today we welcome masvoz and Telsome together under the Enreach brand name symbolizing their full integration into our group. This announcement not only harmonises our Spanish businesses but also lays the foundation for further growth in this important market as well as driving Enreach’s unified presence across all of Europe.” The group's presence in Spain is completed by Enreach Labs, which operates as one of Enreach’s development hubs. Enreach was formed in 2018 with the support of independent investment group, Waterland Private Equity, from the combination of Swyx (rebranded to Enreach DE) with Voiceworks from the Netherlands and France-based Centile Telecom Applications (rebranded to Enreach for Service Providers). Since then, the group has successfully combined a dynamic buy-and-build strategy with organic growth across Europe and the introduction of further value-add solutions to its product portfolio. The growth strategy of Enreach continues to be supported by Waterland Private Equity, that also recently opened an office in Barcelona, Spain.
About Enreach Enreach is a European UCaaS and CCaaS leader with a strong presence in the United Kingdom, the Netherlands, Germany, Spain, Denmark, Finland and the Baltic States. Enreach provides collaboration technology and telecom services through its resellers, service provider partners and direct channels. All operations contribute to intelligent, integrated IT and communication solutions that ensure optimal communication and workflow between organizations. Enreach's mission is to give companies access to the best communication and collaboration tools with a simple, user-centric interface built around their specific needs and systems. The group's products place powerful features within reach of all companies, regardless of industry or size, so their employees can focus on getting great things done. Enreach operates in over 25 countries and has over 1,100 employees working in 25 different European offices. For more information about Enreach, please visit:
https://enreach.com/.
About Waterland Waterland is an independent private equity investment group that supports businesses in realizing their growth ambitions. With substantial financial resources and industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland has offices in the Netherlands, Belgium, France, Germany, Poland, the UK, Ireland, Denmark, and Switzerland. In November 2021, Waterland opened its first office in Spain (Barcelona). Waterland manages over nine billion euros of investor commitments.