DESTINY PURSUES ITS EUROPEAN AMBITIONS WITH THE NEW NAME 'DSTNY'

Written by Amy Ralls | Feb 25, 2022 5:00:00 AM

New brand identity and commitment as a “co-name” sponsor for the Belgian UCI WorldTour team Lotto-Dstny from 2023 will drive brand awareness for the cloud-based business communications provider. Brussels - February 24, 2022 - Destiny takes an important next step towards realizing its European ambitions today. "Dstny" launches a new brand identity and logo for the entire group. At the same time, the company announces that it will be the new "co-name" sponsor of the Belgian UCI WorldTour cycling team Lotto-Dstny from January 1, 2023 until at least the end of 2024. With the new name, Dstny unites more than ten brands in the Group with common assignments, purposes and promises. The new brand symbolizes the European leadership position and drive to accelerate innovation, improve the customer experience and attract even more talent, to deliver cloud-based business communication today and tomorrow. "This day is about much more than just launching a new logo and a new name," says CEO Daan De Wever. “Under the Dstny brand, we combine all services and technologies into available value propositions for companies, partners and service providers. It is our mission to make business communication as easy as possible for employees and customers at both small, medium-sized companies and large companies. ” Dstny has built a strong technical framework and unique technical development capacity in recent years and is now increasing the pace of innovation with Business Communications as-a-service, under one brand. Pro Cycling as a catalyst for brand awareness in Europe In the search for the perfect brand activation, Dstny found the ideal partner in the Belgian Lotto cycling team with a strong match in core values, geographic markets and audiences. As a fast-growing company, it is important for Dstny to build trust and build a strong brand. In addition, this makes it easier to attract new customers, partners, M&A prospects and talent. Dstny therefore chooses its partnerships very carefully. “Like the Lotto cycling team, we believe in giving talent every opportunity, in the importance of a strong partner network and in diversity and team spirit. We also share the ambition to play internationally from our Belgian roots ", explains De Wever. “Pro cycling is also one of the most popular sports in Europe, especially in our core markets. It has a large audience in the business world among decision makers, so it gives us networking opportunities and a chance to grow even faster. ” Dstny is the first Belgian Tech Scale-up to support a Belgian professional cycling team with "co-name" sponsorship. “We are very proud to be the new co-sponsor of the Belgian UCI WorldTour team Lotto-Dstny. We also hope to inspire the team, from our similar starting position as a "challenger" in the market, to think and act strategically-creatively and "out of the box". I am convinced that we can both take the next step in our development by joining forces, concludes De Wever. John Lelangue, general manager of the cycling team, is pleased with the arrival of Dstny as a new partner. “We are very pleased with Dstny's zeal and firm commitment to be part of our team for the next two years so early in the season. Dstny and our cycling team are a perfect match of two Belgian organizations with international ambitions. Our team goes for stage victories in the Tour de France and wins in great classics, this year and in the future. Developing young talents, men and women, is part of our DNA. That is why we, in addition to our WorldTeam, also invest in our U23 development and women's team. Through this partnership, Dstny will have a place in the future and history of Belgian cycling. "

Jannie Haek, CEO of National Lottery, is also looking forward to working with the new partner. “With Dstny, we share our Belgian identity and focus on innovation. Dstny is a good example of how Belgian technology companies can grow into strong international players. We are proud that in this way we can contribute to further developing that success. During all these years, we have had wonderful moments with the cycling team, which we have now supported for 37 years. We are happy that we, together with Dstny, can welcome Belgian talents to the team again, completely in line with the team's philosophy. ”

About Dstny Dstny is a leading European provider of cloud-based business communications. The company strives to simplify everyday life for more than 2.2 million users today: the interactive tools in Business Communications are delivered as a service and bring together employees and customers in all communication formats (voice, video, chat and more). Dstny tools are innately "mobile-first", locally customizable, easy to use and easy to integrate, for companies, partners and service providers. By combining innovative technology with close relationships with partners and service providers, and with strong local teams, Dstny can deliver the best possible user experience and make the latest applications available to companies across Europe. Dstny, headquartered in Brussels, has 750 employees in 7 European countries (Belgium, the Netherlands, France, Germany, Sweden, Denmark, the United Kingdom) and an annual turnover of almost 190 million euros in 2021. More info: www.dstny.com About the UCI WorldTour team The Lotto Cycling Act is a well-known name in the cycling world. Since 1985, the National Lottery has linked the name of its strong brand Lotto, together with several other partners, to the professional cycling team. After all these years, the 2022 team is still known for its attacking spirit, availability and investment in young Belgian cycling talents. The team shows up every year on a global level and won the biggest races such as the Tour of Flanders, Paris-Roubaix and many stages in the Tour de France. About the National Lottery National Lottery, with its strong brand Lotto, is a loyal partner of Belgian cycling and has for more than 37 years been regarded in the cycling world as the "speed pioneer" in all its aspects. Lotto is a proud partner to many cycling-related projects in various disciplines, such as track cycling, BMX or cyclocross, and to various major and minor cycling races on Belgian soil, everything from the Tour of Flanders over the E3 prize to the Lotto Belgium Tour, but also the Flanders World Cup or the Tour start in Brussels 2019. In addition, the national lottery invests not only in a Belgian WorldTour team, but also in a women's team and a team for young people, in many young people training programs and framing of cycling events. Lotto also brings its fans closer to cycling thanks to its Captains of Cycling cooperative, a unique model where fans help determine the future of Belgian cycling and get a lot back. The players, the fans, the supporters: these are our stakeholders. Their experience of our brands and our mission is our most important return on investment. So we can say with certainty: The National Lottery and cycling go hand in hand.

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