Cloud Communications Alliance welcomes Enreach for Service Provider’s Bertrand Pourcelot to the Board

E4SP CEO will provide insight and guidance to industry advocacy group for Europe 

Delray Beach, FL, USA and Almere, The Netherlands - November 7, 2024 - The Cloud Communications Alliance (CCA), a worldwide peer association dedicated to fostering the growth of cloud communications, announced that Bertrand Pourcelot, Chief Executive Officer for Enreach for Service Providers (E4SP), is now a CCA Board Member. In this capacity, he will help set the CCA’s agenda and strategies to advocate on behalf of cloud communications providers from around the world with a particular focus on Europe.

The Cloud Communications Alliance is a membership-driven organization dedicated to the advancement of the industry. The organisation’s membership includes large and mid-scale providers from around the world. The CCA provides a wide range of programs and support that enables its constituents to build, scale, and sell their solutions. The organisation also offers a number of networking events and conferences that support members with strategic insights and best practices to improve their operations and maximize the potential of cloud services.

“Enreach has been an active supporter of the CCA for many years, and I am delighted to represent our company in this important organization,” said Bertrand Pourcelot. “As cloud communication services continue to gain prominence among businesses, organizations like the CCA become indispensable for their ability to help providers and channels share ideas and best practices that will help accelerate adoption and seize new opportunities.”

Headquartered in Almere, the Netherlands, Enreach ranks among Europe’s largest cloud communications providers, serving SMB and enterprise customers across a vast geography that extends from the UK to the Baltics, and from the Nordics to Spain. The company’s proprietary unified communications, contact centre, collaboration, and mobility offerings are ideally suited to satisfy evolving business needs by delivering advanced applications, services and AI capabilities that drive productivity and efficiency, while reducing capital and operating expenses. As part of Enreach, E4SP enables service providers and integrators to offer value-added communication and collaboration services including fixed- mobile solutions, contact centre capabilities, video collaboration and conversational AI, seamlessly integrated with Microsoft Teams, CRM and ERP systems. The company’s customisable-by-design platform "Enreach UP" enables full white-labelling, personalised user experiences, APIs for third-party integrations, BYOx enablement (carrier, OSS/BSS/mobile) automation and AI as well as multiple deployment options including PaaS.

“Enreach is a dynamic, highly successful provider that has earned a strong reputation for innovation and successful go-to-market initiatives,” said Joe Marion, President of the Cloud Communications Alliance. “We are delighted that Enreach will continue supporting the CCA’s mission, and look forward to Bertrand’s contributions as a member of our Board of Directors. His unique insights into the specifics of different European markets and their channels will be invaluable to furthering our mission and offer guidance in ensuring that our organisation is properly positioned to serve the unique opportunities occurring across Europe.”

About Enreach

Enreach is a European leader in converged contact solutions with a strong presence in the United Kingdom, the Netherlands, Germany, France, Spain, Denmark, Finland, Sweden, and the Baltic States. Enreach provides collaboration technology and telecom services through its resellers, service provider partners, and direct channels. All operations contribute to intelligent, integrated IT and communication solutions that ensure optimal communication and workflow between organizations. Enreach's mission is to give companies access to the best communication and collaboration tools with a simple, user-centric interface built around their specific needs and systems. The group's products place powerful features within reach of all companies, regardless of industry or size, so their employees can focus on getting great things done. Enreach operates in over 25 countries and has over 1,000 employees working in 27 different European offices.

For more information, please visit: www.enreach.com.

About the CCA

The Cloud Communications Alliance is a worldwide peer association dedicated to the growth of the cloud communications industry. The CCA moves the industry forward by providing a forum for leaders in the cloud communications space to discuss key topics and advance their mutual or individual goals. For more information on the Cloud Communications Alliance, please contact: info@cloudcommunications.com.