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C Spire Opens New State-of-the-Art Retail “Experience” Store in Oxford to Showcase Customer Inspired Communication Services and Technology Products
17 Jun, 2014
Store offers hands-on, interactive approach to help customers discover, learn and select devices, apps, content, services and accessories to best meet their individual needs
Oxford, Miss. (June 2, 2014) – C Spire has unveiled its new 3,605 square foot, customer-inspired store in downtown Oxford, which promises to transform and redefine the retail shopping experience with a new, fresh approach that captures the imagination, discovery and excitement associated with shopping. The new store, located at 1608 West Jackson Avenue, is the result of more than a year of exploration and research by C Spire - all designed to deliver on the company’s customer inspiration promise and bring to life a shopping experience like no other by creating a more interactive and inviting store environment. “Like all of our markets, Oxford is unique - so we designed our new retail experience around the people who matter the most to us – our customers,” said David Hayes, vice president of Marketing for C Spire. “We looked at how consumers use technology and built our store from the ground up to reflect that reality.” Hayes said the Oxford store, which was previously located at 1700 West Jackson Avenue, delivers an interactive shopping experience that mirrors how customers live, work and play and will help the company move closer to its goal of becoming known as one of the nation’s premiere retailers. No detail escaped the focus of the team responsible for bringing the company’s vision of a reinvented retail experience to life. Colors, store layout, designs and materials all were scrutinized with the goal of appealing to a multi-generational cross section of consumers. The store is highlighted with reclaimed hardwood, Hayes said. C Spire even developed a unique scent that shoppers will notice when they enter the store and commissioned a Mississippi artist, Michael Wilcoxin of Hernando, to transform the company’s iconic brand logo into a piece of art with a special metal and reclaimed wood design that is prominently displayed on the wall inside the building. The store officially opened last Friday (May 30) with a ribbon-cutting, reception and celebration featuring C Spire executives, city, state and federal elected officials and local business and community leaders. Food, prizes and giveaways also were part of the party atmosphere and program along with entertainment by acoustic guitarist Franck Dayan.
Modular, Flexible Design Everything inside the store is modular, scalable and designed for ultimate flexibility, according to Hayes. The store highlights C Spire’s consumer and business telecommunications and technology products and services, devices and accessories across four unique areas – explore, live, work and play.
- A new Live area features a smart tech display wall with devices, accessories and other applications that consumers can discover, explore and learn how they can be used in everyday life. The section focuses on topics like health, home security and entertainment.
- A Work section highlights products and services offered by C Spire Business Solutions, including demonstrations of “Find-me-follow-me,” IP Voice device features, Push-to-Talk service, wireless phones, hosted Exchange email services and customer testimonials on touchscreen video displays.
- A Play area that encourages customers to shop and play in an open and interactive space. The area helps consumers understand and learn how apps, accessories and devices can work together.
- An Explore area has walls that highlight C Spire’s diverse music accessories line up complimented by digital monitors with product information.
