GAITHERSBURG, MD--(Marketwired - Oct 23, 2014) -
BroadSoft, Inc. (NASDAQ:
BSFT) today announced that Taher Behbehani, a seasoned technology executive and tech entrepreneur who helped lead a number of companies in their achievement of significant growth, has been appointed Chief Marketing Officer. In this newly created position, Behbehani will draw upon his extensive operational, product strategy and marketing expertise to help guide BroadSoft to its next growth stage. "We sought a technology leader with a track record of getting in front of trends that have shaped our industry. In his new role, we believe Taher's experience will help us continue to be the industry leader in meeting the growing enterprise demand for mobile Unified Communications," said Michael Tessler, president and chief executive officer, BroadSoft. "We are committed to providing a superior end-to-end customer experience, which requires a seamless process from messaging initial benefits to post sale engagement. We are confident Taher's expertise launching products and services in Europe, Latin America, China and North America will help us deliver on this commitment." Behbehani has served in a broad range of leadership positions that cut across M&A and business development, product management, business transformation and digital marketing -- affording Behbehani with a perspective that extends beyond traditional marketing. Past roles include executive positions at BlackBerry, American Express and Time Warner Cable. In addition to global corporate leadership positions, Behbehani was founder of several start-ups and has been a key investor and advisor to numerous market disruptive businesses. "I am very excited to join BroadSoft and its amazing and passionate team of innovators," adds Behbehani. "This company is the industry leader responsible for driving Unified Communications into the cloud, creating innovative applications and delivering new use cases. I know that through continued close partnerships with other tech leaders and service providers, we will create entirely new experiences and benefits for our customers and users." Behbehani earned his undergraduate degree in Electrical Engineering from the University of Wisconsin-Madison, and holds a M.S. in Electrical Engineering from Yale University. More at
www.BroadSoft.com
